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Chinese Gen Zs and millennials have increasingly turned to open-air activities and sports like hiking and frisbeeing for physical and spiritual wellbeing and reconnecting with nature. Plus, I think GameCores releasing an outerwear-inspired collection was something cool and new, not just a ruse based on a trending whim to seduce consumers. Released on Alibaba's online shopping mega-platform Taobao on October 18, the collection features fashionable outerwear from windbreakers to anorak jackets and functional accessories in shades of green, black and white.
If you're wondering what on Earth that is, you've come to the right place. And fans are game for this. Technically, when discussing gorpcore, you're talking about items designed for extreme outdoor activities such as skiing and hiking—not voguish outdoor wear for glamping. Searches for "glamping" surged percent year on year in Aprilaccording to Chinese e-commerce platform Xiaohongshu Little Red Book.
A bit of a Western '90s grunge vibe with a warmer twist. The term first appeared in the United States in to describe the rise in popularity of functional gear normally only seen on hikers and mountain climbers. Of course, many brands soon took advantage of the opening to snuggle up to young Chinese consumers. Named after the colloquial term for trail mix, good ol' raisins and peanuts or GORP for short, it elevates practical items to stylish must-haves.
The guideline encouraged cities to designate public green spaces for camping, while rural and sightseeing areas were encouraged to establish larger camping bases. Given these style statements have been spotted not only in the great outdoors but also throughout the nation's urban jungles, the question is: What has inspired China's sudden lust for layers?
Earthy-tone safari jackets, multi-pocket vests and drawstring bucket hats These made up the typical mood board of the fall season's mainland mode. A November report from the platform also listed shanxishenghuo mountaincore life as one of this year's top 10 emerging lifestyle movements, Jing Daily, the leading digital publication on luxury consumer trends in China, wrote that same month.
Chinese Gen Zs and millennials have increasingly turned to open-air activities and sports like hiking and frisbeeing for physical and spiritual wellbeing and reconnecting with nature. December is the hardcore gay hookup speed dating gjøvik wonderful time of the year—to flip through the pages of young China's " lookbook" and remember the trends that made up the year in fashion.
The "outdoor outfit" and "camping outfit" hashtags on Little Red Book had garnered Of course, there are always those who like to lift the stakes to the next in-vogue level…. Though the term already existed in the early s to describe Japan's urban outdoor trend yama style—yama meaning mountain in Japanese—mountaincore didn't hit China's mainstream until COVID drove millions of young Chinese to spend their holidays hiking and camping outside their own cities instead of holidaying in other parts of China or abroad.
It's tomboyish, but not overly masculine. Gorpcore is also very much a genderless look, which means that you can shop from all categories to mix and match to your fad-driven delight. Flashing before the eyes: a barrage of fishnet—though not tights—and other gauzy fabrics, all-weather-proof outerwear that lets one blend in with one's natural surroundings, and many more items that seemed to be pulled straight from the wardrobe of British adventurer and TV presenter Bear Grylls.
These most recent public sector initiatives show the government is beginning to explore the lucrative potential of these alfresco lifestyle trends, mostly fueled by demand from young Chinese consumers. Song also happens to be an avid snowboarder; a rather unsurprising fact given China's snow sports sector is another fashion game changer that has been reaching new altitudes.
And fashion has simply followed suit. Apart from winter sports, which skyrocketed in popularity during the Beijing Winter Olympics—we'll slalom back to that shortly—stringent COVID control measures throughout the year left more and more people craving a breath of fresh air outside their homes' four walls.
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They've been used to keep wearers warm and dry rather than showing off their fashion credentials The best shackets a crossover between a shirt and jacketthe finest winter hats, thermal socks and nylon bags… it's all about function first. Often mixed with streetwear and a genderless vibe, the style resembles many young Chinese's ideal selves: nature-loving, relaxed and free. On November 21, China's Ministry of Culture and Tourism issued a national development guideline on camping, a first for the sector.
Referred to as shanxichuanda literally, mountain-style outfit or mountaincore, this look, which weaves together camping-inspired utility wear with urban chic, was one example of how the outdoor activity boom was reflected in young, happening China. Today, Little Red Book's "mountaincore" hashtag is filled with over 30, aficionados and aspiring influencers graciously sharing with followers how to combine utility shirts, stretchy jeans and logo caps to create looks that can be worn at home, on camping weekends or to strut your stuff through any megacity's coolest neighborhoods.
Beijing-based Song Yishan, one of this author's artist friends with a proclivity for multiplayer online battle arena adventures, said, "The whole layer-upon-layer trend is very straightforward. Funnily enough, this appears to be precisely in line with how the powers-that-be envisage ideal members of the nation's younger generations.
Enter: gorpcore—think mountaincore after one too many matchas. Take the example of gaming console brand Xbox and Chinese gaming platform GameCores, which teamed up to release merchandise made exclusively for Gorpcore-lovers.